The logo incorporates the initials of the Singapore Cultural Foundation in a flowing line form to symbolise the many cultural events it organises. It also resembles a musical note, the waving ribbons of a dancer and the brush strokes of a painter.

According to the annual report of the foundation, the logo itself represents multicultural Singapore. The brush strokes are Chinese, the letters are English, and the free-flow comes was said to resemble Jawi and a touch of Dravidian (Tamil). The colours of red and white are the national colours of Singapore.

The design was then praised by acting Culture Minister, Mr Ong Teng Cheong, as "attractive".