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詩家董百貨公司 (C.K. Tang) 詩家董百貨公司 (C.K. Tang)

詩家董百貨公司 (C.K. Tang)

Advertisement for one of Singapore's oldest departmental store

Designer
Client
C. K. Tang (S) Pte Ltd (詩家董(新)有限公司)
Year
1975

Dimensions: 260 x 188 mm
Printer: Tiger Press

The department store C.K. Tang started in the 1920s when Tang Choon Keng arrived in Singapore and started selling wares out of a tin trunk. In 1932, he set up shop named after himself in River Valley before expanding into a larger department store along Orchard Road in 1958.

It is this store featured on this advertisement on the back cover of 新加坡(Singapore), Issue 98, a magazine published by the People's Action Party. Its distinctive green-tiled roof was modelled after the Imperial Palace in the Forbidden City in Beijing, China.

Collection of Chee Fook Tuck

References

Lee, Siew Yeen. "C. K. Tang (Tang Choon Keng)" Singapore Infopedia, https://eresources.nlb.gov.sg/infopedia/articles/SIP_534_2005-01-09.html.