Shangri-La Hotel
![](https://graphic.sg/media/pages/gallery/shangri-la-hotel-logo-1975/2282447887-1597722320/1975-shangri-la-240x.jpg)
Logo for a hotel chain founded by Malaysian tycoon Robert Kuok
Designer |
Central Design (中央設計公司),William Lee Siew Choon (李秀镌) |
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Client |
Shangri-La Hotel |
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Year |
1975 |
![](https://graphic.sg/media/pages/gallery/shangri-la-hotel-logo-1975/2282447887-1597722320/1975-shangri-la-320x.jpg)
The S-shaped logo references the architectural structures found in Southeast Asia. It also expresses the legendary Shangri-La theme: Mountains on top being reflected on waters below and the connecting centre line serving as the horizon.
References |
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