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Shangri-La Hotel Shangri-La Hotel

Shangri-La Hotel

Designer
Client
Shangri-La Hotel
Year
1975

The S-shaped logo references the architectural structures found in Southeast Asia. It also expresses the legendary Shangri-La theme: Mountains on top being reflected on waters below and the connecting centre line serving as the horizon.

References
  • “A Logo for Shangri-La.” Shangri-La News Singapore, February 1975, 1.