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Real Estate Developers' Association Singapore (REDAS) Real Estate Developers' Association Singapore (REDAS)

Real Estate Developers' Association Singapore (REDAS)

Redesigned logo of an organisation representing real estate developers in Singapore

Designer
Addison Design Consultants
Client
Real Estate Developers' Association Singapore (REDAS)
Year
1993

This new logo was commissioned to reflect the organisation's new role of encouraging developers in Singapore to expand their business overseas. It came just seven years after REDAS introduced a redesigned logo, the second since it was founded in 1959.

This third iteration consisted of a blue pillar with a red circle and a green curve running across it. The blue pillar represented development, while the circle was to be read as the sun to symbolise "the dawn of a new era where man and his environment are bought into harmony" as well as the "global outlook" that the organisation would respond to. The green curve resembling a leaf expressed the sweeping landscape.

The pillar and circle also suggest the letter 'r' while the curve signifies a 'pass' tick. Together, the three elements stood for quality as well as the integration of the natural and built environment.

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