The logo is a stylised 'S' consisting of three broad strokes that represents its three divisions—Nee Soon East, Chong Pang and Sembawang—moving up and onwards. This is bounded by a circle to represent unity and harmony. The overall green represents a clean and green estate while the blue is a "warm colour" that reflects the sea town and Singapore's leaders' call for a kinder and gentler nation.

This logo was replaced in 2011.