Created as part of a new look for this subsidiary of Singapore Automotive Engineering. The originally red top and white body cabs were painted yellow and emblazoned with this logo instead.
The red represents new blood while the black symbolises the solid foundation and dedication of the company. The strips slanting towards the right suggest a steady, progressive company.
One reason for the change in look was because its previous logo and colour were similar to the cabs operated by Singapore Bus Service.
In 1995, Singapore Commuter, Singapore Airport Bus Service Ltd, and Singapore Bus Service Taxi Pte Ltd merged to form CityCab.