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Post Office Savings Bank Post Office Savings Bank

Post Office Savings Bank

Logo for a bank that dates back to the 19th century

Designer
Central Design (中央設計公司),William Lee Siew Choon (李秀镌)
Client
Post Office Savings Bank
Year
1972

The key-shaped logo is a symbol of savings, security and prosperity. It is an amalgamation of the letters "P-O-S-B". In 1998, the bank was bought over by DBS.

As part of a rebranding exercise in 2007 conducted by the agency Water’s Edge, the logo was simplified.

References