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beef curry chicken essence... ... ad infinitum beef curry chicken essence... ... ad infinitum

beef curry chicken essence... ... ad infinitum

Advertisement for a major food cannery established in Singapore since the 1930s

Designer
Client
Yeo Hiap Seng
Year
1973

Yeo Hiap Seng is a food and beverage manufacturer based in Singapore since 1938. It started selling soya sauce and later expanded into canned food and bottled beverages after the Second World War. By the 1970s, the company secured contracts to bottle and mark for multinational companies such as Canada Dry and Pepsi Cola. This advertisement in the 1973 edition of The Straits Times Annual trumpets the wide ranging work of the company.

References