Light Soya Bean Sauce (超等醬青)
Label for a light soya sauce
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Sinsin Food Industries (新新食品工業) |
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Printer: Malaya Engraving & Litho Printing
Sinsin started in 1955 as a soya sauce and taucheo producer. It was founded by Chinese immigrant Tan Leong Seng who learnt the art while working in a soya sauce company. When he chanced upon a bankrupt factory in Jalan Telaga, he started the company with his younger brother and two good friends.
In 1962, the company began producing its garlic chilli sauce which became well-known in the local market. To meet its growing production capacity, the company moved to Chin Bee Avenue in 1976.
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