Light Soya Bean Sauce (超等醬青) Light Soya Bean Sauce (超等醬青)

Light Soya Bean Sauce (超等醬青)

Label for a light soya sauce

Sinsin Food Industries (新新食品工業)

Printer: Malaya Engraving & Litho Printing

Sinsin started in 1955 as a soya sauce and taucheo producer. It was founded by Chinese immigrant Tan Leong Seng who learnt the art while working in a soya sauce company. When he chanced upon a bankrupt factory in Jalan Telaga, he started the company with his younger brother and two good friends.

In 1962, the company began producing its garlic chilli sauce which became well-known in the local market. To meet its growing production capacity, the company moved to Chin Bee Avenue in 1976.

  • Chuang, Peck Ming. "Where old and new blend happily." Business Times, 6 July 1987, 3.
  • Lee, Geok Boi. "The sauce of Sinsin's success." The Straits Times, 2 February 1986, 1.