In 1966, Express Longlife Milk launched a newly packaged milk in Singapore that could stay fresh outside the fridge. By using a special UHT process, the milk is heated and cooled quickly before sealing it in a unique foil and polythene-lined pack. The packaging was replaced in 1971.
The advertisement was published in the Souvenir Programme for the opening of the Yusof Ishak Secondary School.
Collection of Chee Fook Tuck