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Orchid

Advertisement for a brand of toilet soap

Designer
Client
Lam Soon
Year
1964

Dimensions: 192 x 268 mm
Printer: Kong Hua Printers (光華印刷務公司)

This brand of toilet soap was the first to be manufactured in Singapore. It came in the colours of blue, red and white and claimed to smell like orchids. This particular advertisement marketed the soap as the choice of "modern and trendy" (摩登時髦) ladies, which is also expressed in its clean and well-spaced layout.

It appeared on the inside cover of 電視與廣播 (Television & Radio Magazine), Issue 49, published by the Ministry of Culture.

Collection of Chee Fook Tuck

References
  • Loh, Soh Siam. "Men from Amoy". Business Times, 2 March 1978, 6.