This was the logo of Jurong Bird Park when it officially opened in 1971. It features three white swans flying against a waterfall in a circle of green. The waterfall was likely a reference to the 30-metre-tall version in the aviary, which was then touted as one of the world's tallest artificial waterfall.

In 1986, the logo was replaced as it was thought to have too many details which made it impractical to reproduce.