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National Day Parade 2003 National Day Parade 2003

National Day Parade 2003

Logo for parade celebrating Singapore's 38th birthday

Designer
Client
Singapore Armed Forces
Year
2003

The logo of people joining hands emobdies the message of a cohesive society. It is made up of humans of different sizes to represent the diversity of its citizens and how every Singaporean matters. They also look like stars to symbolise the aspiration for a new Singapore. Finally, the choice of colours is from the state flag.

The overall 3D design was said to be a "refreshing approach" to make the logo more "appealing".

References