WERK 1
Inaugural issue of a magazine that experiments with print production
| Designer |
WORK,Theseus Chan,Mina |
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| Client |
Sidefame Singapore |
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| Year |
2000 |
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Dimensions: 440 x 297 mm
The inaugural issue of a magazine known for pushing the boundaries of print production. It was started by Theseus Chan who founded his own creative agency, WORK, after working in an advertising agency for a decade. In 1997, he felt "ready to fulfil my aim of doing work the way it should have been done" by pushing design out of the shadow of advertising. Three years later, he started WERK to experiment with printed matter, add "a touch of humanity" to design as well as showcase Singapore talent on the international level.
This 22-page issue titled "How To Be Sexy Without Showing Everything" featured the works of photographers such as Chuan Do, John Clang, Frey, K.C. Chan, Kirby Koh and Leslie Kee. It sold for S$15, which was regarded as "a steep price" in Singapore, and limited to 1,000 copies. Nonetheless, copies were reportedly snapped up in New York, Paris, Amsterdam as well as by clients of the Tayama fashion brand in Singapore, Hong Kong and Tokyo. In 2001, the magazine won a Wood Pencil in the London D&AD.
Since then, Chan has continued working with fashion photographers, designers and artists to create the magazine. Of particular importance are printers who are willing to accommodate Chan's unconventional experiments, one of which was AlsoDominie, the boutique arm of Dominie Press.
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