30 Years... ... still running on a full tank*
Namecard of Singapore-born graphic designer inspired by the Chinese zodiac in 2010
Designer |
Yew Wei Lee |
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Client |
Yew Wei Lee |
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Year |
2010 |
Dimensions: 87 x 51 mm (close); 151 x 51 mm (open)
Soon after emigrating to Canada in 1976, Singapore-born architect Wei Yew Lee founded the design firm Studio 3 Graphics with two other partners. In 1982, the trio started what became an annual tradition of designing their business cards to mark the Lunar New Year. Each year's design takes reference from the Chinese zodiac animal sign to produce a witty and eye-catching card.
For the year of the Tiger in 2010, the card used a 1964 advertising tagline of oil and gas corporation Exxon to celebrate the studio's 30th anniversary.
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