National Day Parade 2010
Logo for parade celebrating Singapore's 45th birthday
Singapore Armed Forces
The logo was inspired by the image of someone wishing upon a shooting star. It depicts the five stars of the Singapore flag, while the accompanying shooting motion resembles the movement of the crescent moon in the national flag. The use of brushstrokes gives it a light, elegant feel, and depicts a sense of flight, of aspirations and of hope.
Besides the logo, FARM also designed an brand identity system for the parade. They claim to have been the first design agency to brand NDP.