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NTUC Comfort NTUC Comfort

NTUC Comfort

Logo for a taxi co-operative

Designer
Client
National Trades Union Congress
Year
1988

The C-shaped symbol and emphasis on the "Comfort" name maintains a link with the previous logo designed in May 1975. The new contemporary italicised typeface portrays it as a "progressive, even innovative" organisation.

The redesign was part of an effort to create a corporate identity manual for NTUC Comfort.

References
  • "Progress and Innovation in COMFORT." Comfort News, January, 1988.'