This windmill-shape design suggests the progress and dynamism of this newly set up agency to help Singapore businessmen meet the challenges of international trade. The pointed sails symbolise how the agency expands trade for Singapore to the four corners of the world. While the blue represents the water surrounding the island, the red at the centre identifies with Singapore's national colour.
The design by an art director with an advertising company was the winner from among 441 entries. The top prize for the competition was $3,000 cash.
In 1998, the logo was replaced.