NTUC Comfort (1988)

NTUC Comfort (1988)

This logo was redesigned as part of an effort to create a corporate identity manual for this taxi co-operative. With a new contemporary italicised typeface, the logo portrays NTUC Comfort as a "progressive, even innovative" organisation. The C-shaped symbol and emphasis on the "Comfort" name maintains a link with the previous logo designed in May 1975.


REFERENCES

  • "Progress and Innovation in COMFORT." Comfort News, January, 1988.