National Productivity Board (NPB)

National Productivity Board (NPB)

This design portrays the Board’s tripartite role with labour, management and government in a stylised graphic representation of three arrows, interlocking and converging into a honeycomb. The three arrows all reach upwards and outwards which signify striving for higher excellence in each field, yet all working simultaneously together to achieve collective excellence through higher productivity. The black and yellow honeycomb was chosen for its symbolism and relevance to Teamy, the mascot for the productivity movement.

This was the winning entry in a competition involving five advertising agencies. It replaced the plum-coloured logo of this organisation founded in 1972.

This logo was used until 1996 when the board merged with the Singapore Institute of Standards and Research (SISIR) to form the Productivity and Standards Board (PSB).


REFERENCES

  • Our story : 15 years of NPB, p18
  • "New NPB logo reflects enhanced image", The Business Times, 30 September 1986